b360 is a full-service, multi-disciplinary communications team that combines the strengths of three highly-accomplished firms – The Appleman Group, Convergencies and e-Storm – each with a proven track record of working with some of the most respected healthcare companies in the world. We specialize in blending emerging technologies with traditional media to help clients achieve key business objectives including launching new businesses, building new brands and reviving old ones. We thrive on the challenge of helping our clients increase sales, strengthen customer loyalty, streamline communications processes, and transition businesses to the Internet and capitalize on e-commerce possibilities.

We accomplish this through our commitment to bringing a new level of energy, dedication and perspective to our work. This is what sets us apart from other firms. We invite you to discover how we can put our talents and resources to work for your company.


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Wondering what the future holds? Concerned about the issues that may impact your bottom line? Not sure if today’s rules will apply tomorrow? Clients who choose b360, have access to a team that identifies opportunities in real time and tracks the issues that will shape the future. These and our team’s many other strengths are borne in the collective experience and versatility of our management team.

Led by principals with expertise in healthcare public relations, marketing communications, print design, multimedia and online marketing, the b360 approach is to assign a specialized account team to work collaboratively with our clients – committed to working together to achieve outstanding results.

Our principals, among the team of 15 seasoned professionals, include Mark Sloneker, Todd Appleman and William Gaultier. (see bios by clicking on principals names)



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Online Healthcare
Biowire
Citeline
eCureMe.com
HealthyMe.md
IMS Health
ComView.com

Retail Healthcare
Gazoontite

Pharmaceuticals
Ambe Pharmaceuticals
Chiron
Hollis-Eden Pharmaceuticals
McKesson
Shaklee Corporation
Sandoz
Vitamer

Nutraceuticals
Balance Bar
Kelatron Corporation
EAS
Nutrition 21
Sandoz Nutrition
Viva America

Healthcare Public Advocacy
American Red Cross
American Heart Association/Southwest Division
American Lung Association
Clorox Corporation
iSociosis.com
The Epilepsy Foundation of Indiana

Biomedical
Advanced Tissue Sciences

Medical Technology
A-Fem Medical Corporation
Alexon
Allergan
Diasonics
Gyrus ENT
iKnowMed
Medivance, Inc.
Medtronic Sofamor Danek
Oacis Healthcare Systems
Sunrise Technologies
Smith+Nephew, PLC
VidaMed, Inc.
University Medical Corporation
United States Alcohol Testing, Inc.

Healthcare Providers
St. Jude Children's Research Hospital of Tennessee
St. Luke’s Hospital of Texas

Healthcare Insurance Providers
Secure Horizons
Unum Life Insurance


You can call us at 1-800-892-9551
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