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ComView, Inc. When ComView, Inc., a leading provider of information technology systems, was ready to launch a revolutionary new technology to advance the storage of patient's heart images from the format of film to an advanced digital platform designed to save time, money and lives, the company turned to The Appleman Group to develop an aggressive communications strategy targeting diverse audiences within healthcare. Faced with limited lead-time, our team developed and implemented a multi-faceted media campaign to educate cardiologists, cardiac surgeons and other medical professionals about ComView's breakthrough technology. Having successfully beat the company’s competitors to market, The Appleman Group helped ComView dominate the pages of key medical journals. Today, ComView’s systems are used universally around the world, making it possible for doctors and surgeons to view, store and share digital images of patient's cath lab results in real-time via the Internet. Using ComView’s proprietary technology, cardiac surgeons can routinely collaborate, share information and work together to save a patient's life when seconds can mean the difference between life and death. Gyrus ENT Sleep apnea is a potentially life-threatening breathing condition that affects more than 40 million Americans, including mostly men, some children and certain obese females, while they sleep. When Smith + Nephew, a UK-based medical device company acquired Somnus, Inc., The Appleman Group was called upon to develop a corporate image and brand positioning program aimed at educating Americans about the health concerns associated with sleep apnea and the company’s new minimally-invasive Somnoplasty® procedure. The multi-faceted communications program included a highly successful print media campaign, the production and distribution of a video news release and a local media relations program to showcase patient success stories in key media markets. In less than three months, news of the Somnoplasty procedure reached more than 40 million Americans. Today, the out patient Somnoplasty procedure is considered to be the “gold standard” for the treatment of sleep apnea. VidaMed, Inc. VidaMed is recognized for its innovative radio frequency technology used in various medical device applications. In 2001, The Appleman Group launched an aggressive media relations campaign to support the market introduction of VidaMed’s new TUNA system, a minimally invasive treatment for men who suffer from an enlarged prostate. Targeting men over 50, we developed and managed a highly successful public relations campaign that included extensive print media placements, a video news release that reached some 45 million Americans. A localized media campaign showcased many of the nation’s most respected urologists who were the first to adopt the minimally invasive and highly effective TUNA procedure. eCureMe.com eCureMe.com is recognized as a pioneer in the emerging field of telemedicine. To launch the company’s unique offering for consumers and physicians alike, The Appleman Group created an innovative communications program to position eCureMe as a leader in the field of telemedicine via the Internet. Our communications program to launch eCureMe.com included a multi-channel approach to showcased the highly demonstration project designed to benefit rural, under privileged people throughout California. The program also included an ongoing print, broadcast and online media relations program that generated coverage that reached more than 50 million Americans. eCureMe.com is now recognized for being an innovative Internet destination allowing patients and physicians to communicate live via the Website's secure web conferencing service. Patients can consult with their physician through chat and a video camera - a service that gives patients more access to their doctors and gives physicians a tool they can use to manage their practices, avoid unnecessary office visits and to maintain contact with patients who require more frequent monitoring and check-ups. In addition to offering a telemedicine services, the eCureMe Website also includes a medical dictionary and other interactive tools that give patients greater control over their own health care. Kelatron Corporation Kelatron is a world leader in the development and distribution of nutritional supplements and trace minerals. When Kelatron acquired technology from a French-based partner, the company needed to establish awareness of its new offering aimed at serving the domestic marketplace. To that end, The Appleman Group developed and implemented a trade media relations program that quickly established Kelatron as a competitive player in the rapidly changing nutritional supplements industry. Today, Kelatron continues to be an innovator in the research and development of nutritional supplements and trace minerals. Healthyme.md Healthyme.md is a family oriented women's Website focused on improving patient's health and strengthening the physician-patient relationship. The Website accomplishes this by providing patient-focused, specialty-specific, scientifically accurate health care information and services in a cost-effective manner via the Internet. To launch this innovative healthcare service, The Appleman Group was called upon to develop and implement an aggressive media relations strategy that would link women with the more than 30,000 OB/GYN specialists throughout the country. Recently acquired, our communications program ultimately set the stage for Healthyme.Md to become recognized as one of the most successful healthcare destinations on the Internet. Medtronic Sofamor Danek Medtronic Sofamor Danek, a $1 billion dollar subsidiary of Medtronic, Inc., is the largest medical device companies in the world. When the company set out to develop a consumer-focused Website dedicated to educating consumers about a serious spine condition known as scoliosis, the company engaged The Appleman Group. To launch the Website, we created and implemented the Check Your Child program – a multi-faceted communications program that utilized online communications, an aggressive newspaper and magazine placement effort, public service announcements for radio, a video news release and a local media campaign designed to showcase the work of some of the nation’s most respected orthopedic surgeons. Within six months, the Check Your Child public education program reached nearly 50 million Americans and penetrated 36 of the top 40 media markets with the company’s core messages. Ultimately, Website traffic exceeded our client’s expectations, and for the first time, the company made great strides towards achieving its goal of establishing links joining the company with patients and physicians. Medivance, Inc. Medivance, Inc. is the market leader in the emerging field of therapeutic temperature management for patients following surgery or after experiencing a stroke. When the company was ready to launch its new Arctic Sun™ Temperature Management System, The Appleman Group and its partner, Health Communications, Inc., developed and implemented a multi-faceted communications campaign which included programs to connect with surgeons at medical meetings, trade media relations and localized media placements designed to showcase patient success stories. Now, as the medical profession continues to learn more about the important role that temperature management can play in determining patient outcomes, clinicians are rapidly adopting use of the Arctic Sun - a new, non-invasive approach to safely and precisely manage a patient’s core body temperature while reducing medical costs. |
